Help Us Build A Thriving Ecosystem for Artists and Fans

We believe the best way to support human-made music is to directly finance new records through our monthly vinyl club. With every record you receive, you help back music from dedicated artists and uplift human creativity. 

Additional Perks:
- Free 12" LP with 1st order
- Only $30/month (plus shipping)
- Storewide Discount
- Limited Edition LPs
- Early Vinyl Access

Questions? Email customer-service@colorred.co 

Color Red took shape around a question that still drives the work today: how do you help a moment of musical chemistry become a record, reach an audience, and build a sustainable path for the artists who made it?

When guitarist & producer Eddie Roberts moved to Denver, he found a city bustling with music. Touring artists were constantly passing through, sitting in with local players, and forming collaborations that might exist on stage for one night then evaporate.

Outside Colorado, though, Roberts kept hearing the same question: “Why Denver?” Most people had no idea that Denver was a hotbed for collaboration and he saw an opportunity that needed to be seized.

Having already spent decades navigating the record business from Cooker Records in the UK to setting up One Note Records as the imprint to release music by his renowned international funk project, The New Mastersounds, Roberts saw what Denver was missing: an outlet to document the music being made in real time.He gathered musicians, friends of the scene, and a few technically-minded people inside a for-sale house in Denver’s Park Hill neighborhood and made the pitch: buy the house, build a simple analog studio, invite musicians to stay there, and release new music every week. It sounded nuts, but everyone said “why not?”

Color Red launched in 2018 and did exactly that. Week after week, musicians came through the studio, unexpected collaborations took shape, and songs that could have disappeared after a night onstage became materialized and released.After two years and hundreds of sessions & releases, the world stopped during the 2020 pandemic. Tour routing vanished. Studios went quiet. Color Red had a robust catalog but no stage, merch table, or tour stops to keep the excitement growing in the ether oversaturated by digital platforms and musicians shifting to live streaming.

That disruption gave Color Red one of the clearest paths forward. Enter Color Red Vinyl Club.

The club began as a medium to tell the story of the funk and soul revival in the 90s and 00s. Color Red curated selections by their favorite bands & labels, and delivered a quarterly offering that allowed listeners time to digest a moment in musical history and own pieces of that lineage in their collections.

When the lockdowns lifted and touring resumed, Color Red saw a bigger possibility: the club could help fund new music before it even existed and offer a tangible way to grow a music community, where fans are directly supporting artists in the creation of new music.

Today, Color Red Vinyl Club members don't simply receive records. Their support helps commission new projects, bring unexpected collaborators together, and support real human creativity.

It’s less about subscribing to a product and more about participating in the process.We believe ownership still matters in an era built around fleeting access. We believe discovery benefits from human taste. We believe artists need room to experiment. And we believe technology should expand what musicians can do without losing sight of the people behind the music.

Color Red has grown from that Park Hill house into an independent label and genuine Vinyl Club community connecting artists with listeners who want a more active stake in the music they love. Find real music worth documenting. Put it in the hands of people who care. Help make the next record possible.

Color Red exists to build a thriving ecosystem where artists have the freedom to create, fans have the opportunity to directly support them, and human connection continues to flourish.

We believe the best way to support human-made music is to directly finance new records through our monthly vinyl club. With every record you receive, you help back music from dedicated artists and uplift human creativity.

Questions? Email customer-service@colorred.co