Flòki Studios

Flóki Studios is the record label founded by the experiential travel company, Eleven®. The primary recording studio is currently based at The Deplar Farm in the the Fljót Valley on the mountainous Troll Peninsula in northern Iceland. Constructed with the guidance of season producers such as Eddie Roberts, Josh Fairman, and Lee Popa, the studio is equipped with the highest quality analog and digital audio equipment. Providing a luxury escape for any artist making the trip is the mission of Eleven Music Experience. To create the most powerful, soulful, and experiential music possible. 

Featured Track

Gonna Get In My Way
Gonna Get In My Way

"Gonna Get In My Way” by The New Mastersounds musically started as a homage to The Allman Brothers Band with a southern funk guitar riff played on both electric guitar and acoustic slide guitar. The group enlisted vocalist Shelby Kemp of the Mississippi-based band Royal Horses to pen the lyrics. Kemp details that the track is written from the perspective of a working musician and notes that it’s an “inside looking out description of the struggles of finding and being one’s true self.” The southern roots of the song struck a chord with Lamar Williams Jr. son of the late Allman Brothers’ bassist Lamar Williams (1972-1976), who made it his own memorable anthem and laid it down in one take. The track is the lead single off of The New Mastersounds’ forthcoming album ‘The Deplar Effect,’ recorded at Floki Studios in Northern Iceland in collaboration with Color Red and Eleven Music Experiences.

Music Video

Latest Singles

The Deplar Effect
The Deplar Effect

The Deplar Effect

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Featured Album

The New Mastersounds - The Deplar Effect (2LP)
The New Mastersounds - The Deplar Effect (2LP)
The New Mastersounds - The Deplar Effect (2LP)
The New Mastersounds - The Deplar Effect (2LP)

The New Mastersounds - The Deplar Effect (2LP)

‘The Deplar Effect’ marks The New Mastersounds’ 17th album of their 22-year-long career following up their 2019 release ‘Shake It’ that entered the Billboard Contemporary Jazz Album charts at #15. The record was recorded at Floki Studios in Northern Iceland as the inaugural project to launch experiential travel company, Eleven Experience’s, boutique record label Eleven Music. ‘The Deplar Effect’ excited fans new and old with classic, fiery Meters-inspired instrumental tracks such as “Watchu Want” while offering a mainstream palatability with the addition of Lamar Williams Jr. (son of the late Allman Brothers bassist, Lamar Williams) contributing vocals on several tracks such as “Gonna Get In My Way,” “Let Me In From The Cold,” and more. Originating from Leeds, UK, the band has earned an international following with members currently residing in three different countries and five different cities with multiple tracks in their catalog amassing over 6 million streams across digital platforms. ‘The Deplar Effect’ is primed to be another successful international release for one of the most notable bands in the modern funk & soul revival scene.

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